07/09/2010 - 07:48 am
When the first ever USA Football Women's National Team recently won three games in a week to win the gold medal in the inaugural IFAF Women's World Championship in Stockholm, Sweden, the players were wearing a new piece of protective equipment provided by one of USA Football's partners.
Shock Doctor, Inc., the leader in mouthguard technology and USA Football's official mouthguard partner, has introduced the Shock Doctor Custom Mouthguard, a dental-quality custom mouthguard that provides athletes with the perfect fit for increased protection and improved performance. The Shock Doctor Custom Mouthguard is the first and only dental-quality custom mouthguard available in sporting goods retail stores.
As a partner of USA Football, Shock Doctor protects the national governing body's national teams by providing mouthguards to the players, including the recent Women's National Team that wore the Shock Doctor Custom Mouthguard.
"I think it's a testament to their commitment to women's football that they wanted to provide these mouthguards to the entire team," said Team USA running back Mia Brickhouse who plays for the IWFL's Boston Militia. "When I first put it in my mouth, it fit like a glove."
Brickhouse hits on one of the Shock Doctor Custom Mouthguard's many qualities with its great fit. The new product also features added shock absorption and protection as well as increased breathing and communicating abilities for the player.
The Shock Doctor Custom Mouthguard is designed to better absorb and deflect impacts that can cause injuries. Shock Doctor's patented triple-layer technology offers 30 percent additional shock absorption. The "forming layer" helps the mouthguard fit snugly in place and the additional layers combine to create the ideal thickness and help provide protection against shock and impact. Every Shock Doctor Custom Mouthguard carries with it a $30,000 limited warranty for dental injuries.
The Shock Doctor Custom Mouthguard can also improve performance by making it easier to breathe, communicate and focus. It positions the jaw to create optimum muscular function of the head and neck muscles. Preliminary research shows that this may translate to an increase in overall muscular strength and improved performance.
"Mouthguards are essential gear and a custom mouthguard provides the best fit, so it stays in place and keeps athletes protected," said Dr. Dan Brett, D.D.S., and consultant in the development of the Shock Doctor Custom Mouthguard. "In addition to protecting the teeth and jaw, a custom mouthguard with the optimum thickness better absorbs the shock from a hit, which can help prevent serious injuries."
The Shock Doctor Custom Mouthguard is designed and individually made from a custom mold. After purchasing a Shock Doctor Custom Mouthguard kit at a sporting goods retailer or online at shockdoctor.com/custom, the consumer creates a custom mold at home and sends it to the Shock Doctor Dental Lab; every mold and finished mouthguard is personally inspected by a dental professional to ensure flawless construction and the best possible fit. The consumer then receives his or her custom mouthguard in approximately two weeks. The suggested retail price for the Shock Doctor Custom Mouthguard is $149.99.
Part of the appeal of the Shock Doctor Custom Mouthguards lies in the ability to personalize it with name, number and team colors. The interactive online customizer tool on shockdoctor.com/custom offers users the ability to create their own mouthguard, with more than 190 color combinations and custom lettering and numbers. Consumers can save up to 10 customized mouthguard designs and see their creations in 3D from several angles.
"Working with Dan Brett, D.D.S., our Shock Doctor Dental Lab and dental expert members of our sports science advisory board, we have what we believe is the best fitting mouthguard available," said Jay Turkbas, senior vice president of product development at Shock Doctor. "After extensive laboratory and on-field research and countless prototypes, we're proud to introduce a state of the art mouthguard that improves protection and performance and is accessible to consumers at an affordable price."
The Shock Doctor Custom Mouthguard is available at sporting goods retailers such as Dick's, Hibbett Sports, Modell's and The Sports Authority in select markets and online. A complete list of retail locations is available at shockdoctor.com/custom.